Making fair pay matter most.
- Research and synthesis
- Personas and buyer mapping
- Brand and messaging development
- Content strategy and planning
- Writing, editing, and production
- Stakeholder management and rollout
Make the case for pay equity
I uncovered the anecdotal, technical, and legal foundations of pay equity, then translated them into a clear story about why pay equity and transparency mattered to employees, HR leaders, and the business (including how it supports the bottom line)
Make the brand believable
I built a 60+ page brand guide covering voice, values, positioning, personas, editorial guidance, company narratives, taglines, and sales messaging, giving PayAnalytics a shared vocabulary for communicating its purpose and its product.
Make it useful
With a tight strategy in place, I executed content creation while coaching staff and managing contractors and agencies. I implemented new operations and martech to streamline rollout across the full body of work, cutting publication time from weeks to days, and creating a cohesive narrative architecture through consistent publishing.
