Things I've written

A complete makeover

I crafted the underlying brand voice and style guide and wrote all content across the PayAnalytics website — from landing pages to buttons to blogs and guides.

Expert answers to buyer questions

A five-pillar content strategy that architected assets on critical topics to equip buyers to justify pay equity software adoption.

Thought leadership 101: substance

I commissioned and co-wrote this piece as part of a larger marketing strategy, with blog UX improvements to encourage engagement.

Prescriptive advice and practical solutions

Part of a five-pillar, phased content strategy I owned; I consulted a subject-matter expert to shape this instructional resource.

Streamline workflows to speed publishing

A full revamp of the company's approach to regulation write-ups — more concise, easier to digest, and backed by standardised templates.

Quick guides promote customer success

A quick guide as part of a larger effort to create a complete knowledge centre for prospects and clients.

A tech total rebrand

On a small global squad, I helped transform NetApp from a stiff seller of box storage to a cutting-edge cloud company — from personas to NYT sponsored media.

Five signs you have a cloud spending problem

An e-book that surfaced unconsidered needs, folded into a non-linear buyer journey spanning paid media, analyst research, and media promotion.

The “What do I do?” self-assessment

An interactive checklist I strategized with our agency — text, journey, and design format — within a larger NetApp engagement campaign.

Launching a new magazine

I spearheaded the design, editorial direction, and writing of a new periodical for a large travel operator — 50,000 visitors in the first month.

ÓX Restaurant review

A brief review of ÓX in Reykjavík, a clandestine eatery seating 11 guests per night in a private, homey room.

Houses are never alone: photo book review

A review of the book Houses are never alone, on abandoned farms in Iceland, by Aðalsteinn Ásberg and Nökkvi Elíasson.

The Reykjavík Tool Library: a circular economy

A short piece about the modern sharing economy coming to life in Reykjavík.

Translator's preface: Nothing to be rescued

A contextualising introduction to the life and work of Ásta Sigurðardóttir — Icelandic language, history, and translating a trailblazer.

Translator's note: Quake

A brief introduction to my translation of Quake by Auður Jónsdóttir.

Introduction: Words Without Borders

An introduction to a four-poet feature I translated for Words Without Borders.

A cosmologist of language (PEN America)

On the poetic world of Magnús Sigurðsson, one of Iceland's foremost poets, for the PEN/Heim Translation Fund series.

Interview with Electric Literature

Written answers on how I became a literary translator, published as an interview.